Services Provided

  • Marketing and Public Relations Research: Learn how to conduct the research you need: primary and secondary, formal and informal, basic surveys, data base research. Solid research underlies every successful public relations and marketing campaign.
  • Strategic Planning –  Learn how to put together a variety of plans that you may need, from public relations and marketing plans to social media and crisis communications. Based on research, good planning saves both time and money, and provides a clear direction for the whole organization.
  • Media Relations:  Press releases, story pitches, product reviews, becoming a source to the media, working across media platforms. Avoid that old scattershot approach to the media that actually irritates reporters; learn to craft your messages and where to place them to get attention and cooperation.
  • Social Media Outreach:  We’re all on social media. However, not everyone knows how to use social media in a business sense, to help craft a reputation. Learn a strategic approach; learn how to find and work with the social media outlets that will benefit you the most.
  • Program and Outreach Evaluation: What do you do to monitor and evaluate results? How do you know your efforts are working? Learn how to monitor and analyze results to understand how the work affects your bottom line.
  • Writing and Editing: Need help with copy? Need an experienced eye to go over reports and proposals? Or need a writing coach for your valuable employees? All this is available.
  • Training Seminars and Workshops: Half-day or full day, for a company or industry. A flat fee allows you to bring up to 30 people to any given workshop. For the general public, individual fees apply. Topics available: Strategic planning, media relations, crisis communications (including role rehearsals for handling interviews), using social media for business.